Company:  ECOTALITY, INC. (ECTY)
Form Type:  S-1
Filing Date:  5/10/2011 
CIK:  0001301206 
Address:  80 E RIO SALADO PARKWAY
SUITE 710 
City, State, Zip:  TEMPE, Arizona 85281 
Telephone:  (480) 219-5005 
Fiscal Year:  12/31 
Last Trade
Last Trade: 
$1.85   		Change: 
-0.022 (-1.18%)  
Trade Time: 
09:45 AM EST   		Market Cap: 
$47.36M
Description of Business
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  FORM S-1
    CALCULATION OF REGISTRATION FEE
    PRELIMINARY PROSPECTUS SUBJECT TO COMPLETION, DATED MAY 10, 2011
    TABLE OF CONTENTS
    PROSPECTUS SUMMARY
    The Offering
    Summary Consolidated Financial Data
    RISK FACTORS
    CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS
    USE OF PROCEEDS
    MARKET FOR COMMON EQUITY AND RELATED STOCKHOLDER MATTERS
    DIVIDEND POLICY
    CAPITALIZATION
    DILUTION
    SELECTED CONSOLIDATED FINANCIAL DATA
      INCOME STATEMENT
    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
      Operating Expenses
      Liquidity and Capital Resources
    BUSINESS
      Competition
      Employees
      Properties
      Legal Proceedings
    MANAGEMENT
      NAME AND TITLE
    EXECUTIVE COMPENSATION
      COMPENSATION TABLE
    DIRECTOR COMPENSATION
    CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
    SECURITY OWNERSHIP OF MANAGEMENT
      BENEFICIAL OWNERS
    Additional Information Regarding Selling Stockholders
    DESCRIPTION OF SECURITIES
    Transfer Agent
    UNDERWRITING
    LEGAL MATTERS
    EXPERTS
    WHERE YOU CAN FIND MORE INFORMATION
    INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
      2010 Report of Independent Registered Public Accounting Firm F-1
      2010 Report of Independent Registered Public Accounting Firm
      2009 Report of Independent Registered Public Accounting Firm
        BALANCE SHEET
        INCOME STATEMENT
        STOCKHOLDERS EQUITY
        CASH FLOW
      Notes to Consolidated Financial Statements
      OPTIONS
    PART II
      Item 13. Other Expenses of Issuance and Distribution.
      Item 14. Indemnification of Directors and Officers.
      Item 15. Recent Sales of Unregistered Securities.
      Item 16. Exhibits and Financial Statement Schedules.
      Item 17. Undertakings.
    SIGNATURES
    POWER OF ATTORNEY
    EXHIBIT INDEX
  EXHIBIT 23.1
    Consent of Independent Registered Public Accounting Firm
  EXHIBIT 23.2
    Consent of Independent Registered Public Accounting Firm
BROKERAGE PARTNERS
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