Company:  AMERICAN GREETINGS CORP
Form Type:  8-K
Filing Date:  4/1/2013 
CIK:  0000005133 
Address:  ONE AMERICAN ROAD 
City, State, Zip:  CLEVELAND, Ohio 44144 
Telephone:  (216) 252-7300 
Fiscal Year:  02/28 
Description of Business
Founded in 1906, American Greetings operates predominantly in a single industry: the design, manufacture and sale of everyday and seasonal greeting cards and other social expression products. We manufacture or sell greeting cards, gift packaging, party goods, stationery and giftware in North America, primarily in the United States and Canada, and throughout the world, primarily in the United Kingdom, Australia and New Zealand. In addition, our subsidiary, AG Interactive, Inc., distributes social expression products, including electronic greetings and a broad range of graphics and digital services and products, through a variety of electronic channels, including Web sites, Internet portals and electronic mobile devices. We also engage in design and character licensing and manufacture custom display fixtures for our products and products of others.
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  FORM 8-K
    SECTION 1 BUSINESS AND OPERATIONS
      ITEM 1.01 ENTRY INTO A MATERIAL DEFINITIVE AGREEMENT
    SECTION 5 CORPORATE GOVERNANCE
      ITEM 5.03 AMENDMENTS TO ARTICLES OF INCORPORATION OR BYLAWS; ...
    SECTION 8 OTHER EVENTS
      ITEM 8.01 OTHER EVENTS
    SECTION 9 FINANCIAL STATEMENTS AND EXHIBITS
      ITEM 9.01 FINANCIAL STATEMENTS AND EXHIBITS
    SIGNATURE
    EXHIBIT INDEX
  EXHIBIT 2.1
  EXHIBIT 3.3
  EXHIBIT 10.1
  EXHIBIT 10.2
  EXHIBIT 99.1
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