Company:  NIELSEN CO B.V. (NLSN)
Form Type:  8-K
Filing Date:  2/11/2013 
CIK:  0001397410 
Address:  770 BROADWAY 
City, State, Zip:  NEW YORK, New York 10003 
Telephone:  646-654-5000 
Fiscal Year:  12/31 
Last Trade
Last Trade: 
0.92 (2.04%)  
Trade Time: 
04:01 PM EST  
Market Cap: 
Description of Business
Background and Business Overview We are a leading global information and measurement company that provides clients with a comprehensive understanding of consumers and consumer behavior. We deliver critical media and marketing information, analytics and industry expertise about what consumers buy (referred to herein as �Buy�) and what consumers watch and listen to (consumer interaction across the television, radio, online and mobile viewing and listening platforms referred to herein as �Watch�) on a global and local basis. Our information, insights and solutions help our clients maintain and strengthen their market positions and identify opportunities for profitable growth. We have a presence in more than 100 countries, including many developing and emerging markets, and hold leading market positions in many of our services and geographies.
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  FORM 8-K
      Item 1.01 Entry into a Material Definitive Agreement.