Company:  AMERICAN GREETINGS CORP
Form Type:  10-Q
Filing Date:  10/3/2012 
CIK:  0000005133 
Address:  ONE AMERICAN ROAD 
City, State, Zip:  CLEVELAND, Ohio 44144 
Telephone:  (216) 252-7300 
Fiscal Year:  02/28 
Description of Business
Founded in 1906, American Greetings operates predominantly in a single industry: the design, manufacture and sale of everyday and seasonal greeting cards and other social expression products. We manufacture or sell greeting cards, gift packaging, party goods, stationery and giftware in North America, primarily in the United States and Canada, and throughout the world, primarily in the United Kingdom, Australia and New Zealand. In addition, our subsidiary, AG Interactive, Inc., distributes social expression products, including electronic greetings and a broad range of graphics and digital services and products, through a variety of electronic channels, including Web sites, Internet portals and electronic mobile devices. We also engage in design and character licensing and manufacture custom display fixtures for our products and products of others.
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  FORM 10-Q
    PART I-FINANCIAL INFORMATION
      Item 1. Financial Statements
        INCOME STATEMENT
        BALANCE SHEET
        CASH FLOW
        NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)
          Note 17 - Subsequent Events
      Item 2. Management's Discussion and Analysis of Financial ...
      Item 3. Quantitative and Qualitative Disclosures about ...
      Item 4. Controls and Procedures
    PART II - OTHER INFORMATION
      Item 1. Legal Proceedings
      Item 1A. Risk Factors
      Item 2. Unregistered Sales of Equity Securities and Use of ...
      Item 6. Exhibits
    SIGNATURES
  EXHIBIT 31.(A)
    Certification of Chief Executive Officer
  EXHIBIT 31.(B)
    Certification of Chief Financial Officer
  EXHIBIT 32
    Certification Pursuant to Section 906 of the Sarbanes-Oxley ...
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