Company:  DELIAS, INC. (DLIA)
Form Type:  8-K
Filing Date:  8/20/2012 
CIK:  0001337885 
Address:  C/O DELIA*S, INC.
50 WEST 23RD STREET
 
City, State, Zip:  NEW YORK CITY, New York 10010 
Telephone:  (212) 590-6204 
Fiscal Year:  01/28 
Last Trade
Last Trade: 
$0.85  
Change: 
0.0401 (4.95%)  
Trade Time: 
04:00 PM EST  
Market Cap: 
$60.17M
Description of Business
In this Annual Report on Form 10-K , when we refer to �Alloy, LLC� we are referring to Alloy, LLC, our former parent corporation, and when we refer to �Alloy� we are referring to the Alloy-branded direct marketing and merchandising business that we previously operated. Similarly, when we refer to �dELiA*s� we are referring to the dELiA*s-branded direct marketing, merchandising and retail store business that we operate, and when we refer to �dELiA*s, Inc.,� the �Company,� �we,� �us,� or �our,� we are referring to dELiA*s, Inc. and its subsidiaries. When we refer to �the Spinoff,� we are referring to the December 19, 2005 spinoff of the outstanding common shares of dELiA*s, Inc. to the Alloy, LLC shareholders. Overview We are a multi-channel retail company with a lifestyle brand marketing and catering to teenage girls. We operate the dELiA*s brand, which we believe is a well-established, differentiated, lifestyle brand.
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  FORM 8-K
    SECTION 2 FINANCIAL INFORMATION
      Item 2.02. Results of Operations and Financial Condition.
    SECTION 5 CORPORATE GOVERNANCE
      Item 5.03. Amendments to Articles of Incorporation or ...
    SECTION 9 FINANCIAL STATEMENTS AND EXHIBITS
      Item 9.01. Financial Statements and Exhibits.
    SIGNATURES
    EXHIBIT INDEX
  EXHIBIT 3.1
    Section 10. Amendment. The Certificate of Incorporation of ...
  EXHIBIT 99.1
    BALANCE SHEET
    BALANCE SHEET
    BALANCE SHEET
    INCOME STATEMENT
    INCOME STATEMENT
    CASH FLOW
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