In this Annual Report on Form 10-K , when we refer to �Alloy, LLC� we are
referring to Alloy, LLC, our former parent corporation, and when we refer to
�Alloy� we are referring to the Alloy-branded direct marketing and merchandising
business that we previously operated. Similarly, when we refer to �dELiA*s� we
are referring to the dELiA*s-branded direct marketing, merchandising and retail
store business that we operate, and when we refer to �dELiA*s, Inc.,� the
�Company,� �we,� �us,� or �our,� we are referring to dELiA*s, Inc. and its
subsidiaries. When we refer to �the Spinoff,� we are referring to the
December 19, 2005 spinoff of the outstanding common shares of dELiA*s, Inc. to
the Alloy, LLC shareholders.
We are a multi-channel retail company with a lifestyle brand marketing and
catering to teenage girls. We operate the dELiA*s brand, which we believe is a
well-established, differentiated, lifestyle brand.