Company:  DELIAS, INC. (DLIA)
Form Type:  10-Q
Filing Date:  6/7/2012 
CIK:  0001337885 
Address:  C/O DELIA*S, INC.
50 WEST 23RD STREET
 
City, State, Zip:  NEW YORK CITY, New York 10010 
Telephone:  (212) 590-6204 
Fiscal Year:  01/28 
Last Trade
Last Trade: 
$0.85  
Change: 
0.0401 (4.95%)  
Trade Time: 
04:00 PM EST  
Market Cap: 
$60.17M
Description of Business
In this Annual Report on Form 10-K , when we refer to �Alloy, LLC� we are referring to Alloy, LLC, our former parent corporation, and when we refer to �Alloy� we are referring to the Alloy-branded direct marketing and merchandising business that we previously operated. Similarly, when we refer to �dELiA*s� we are referring to the dELiA*s-branded direct marketing, merchandising and retail store business that we operate, and when we refer to �dELiA*s, Inc.,� the �Company,� �we,� �us,� or �our,� we are referring to dELiA*s, Inc. and its subsidiaries. When we refer to �the Spinoff,� we are referring to the December 19, 2005 spinoff of the outstanding common shares of dELiA*s, Inc. to the Alloy, LLC shareholders. Overview We are a multi-channel retail company with a lifestyle brand marketing and catering to teenage girls. We operate the dELiA*s brand, which we believe is a well-established, differentiated, lifestyle brand.
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  FORM 10-Q
    PART I
      FINANCIAL STATEMENTS
        BALANCE SHEET
        BALANCE SHEET
        BALANCE SHEET
        INCOME STATEMENT
        CASH FLOW
        NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
      Item 2. Management's Discussion and Analysis of Financial ...
      FINANCIAL STATEMENTS
        INCOME STATEMENT
      Item 3. Quantitative and Qualitative Disclosures about ...
      Item 4. Controls and Procedures
    PART II. OTHER INFORMATION
      Item 1. Legal Proceedings
      Item 1A. Risk Factors.
      Item 2. Unregistered Sales of Equity Securities and Use of ...
      Item 3. Defaults upon Senior Securities
      Item 4. Mine Safety Disclosures
      Item 5. Other Information
      Item 6. Exhibits
    SIGNATURES
  EXHIBIT 31.1
    RULE 13a-14(a)/15d-14(a) CERTIFICATION OF THE CHIEF ...
  EXHIBIT 31.2
    RULE 13a-14(a)/15d-14(a) CERTIFICATION OF THE CHIEF ...
  EXHIBIT 32.1
    CERTIFICATION OF WALTER KILLOUGH, CHIEF EXECUTIVE OFFICER
  EXHIBIT 32.2
    CERTIFICATION OF DAVID J. DICK, CHIEF FINANCIAL OFFICER
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