Ulta Beauty (or Ulta, we, the Company) is the largest beauty retailer that
provides one-stop shopping for prestige, mass and salon products and salon
services in the United States. We focus on providing affordable indulgence to
our customers by combining unmatched product breadth, value and convenience with
the distinctive environment and experience of a specialty retailer. Key aspects
of our business include:
One-Stop Shopping. Our customers can satisfy all of their beauty needs at Ulta.
We offer a unique combination of more than 20,000 prestige and mass beauty
products organized by category in a bright, open store environment. The beauty
products are arranged in self-service displays and full-service boutiques in a
way that encourages our customers to enjoy discovering new products and
services. We believe we offer the widest selection of categories across prestige
and mass cosmetics, fragrance, haircare, skincare, bath and body products and
salon styling tools.