Company:  AMERICAN GREETINGS CORP
Form Type:  10-K
Filing Date:  4/30/2012 
CIK:  0000005133 
Address:  ONE AMERICAN ROAD 
City, State, Zip:  CLEVELAND, Ohio 44144 
Telephone:  (216) 252-7300 
Fiscal Year:  02/28 
Description of Business
Founded in 1906, American Greetings operates predominantly in a single industry: the design, manufacture and sale of everyday and seasonal greeting cards and other social expression products. We manufacture or sell greeting cards, gift packaging, party goods, stationery and giftware in North America, primarily in the United States and Canada, and throughout the world, primarily in the United Kingdom, Australia and New Zealand. In addition, our subsidiary, AG Interactive, Inc., distributes social expression products, including electronic greetings and a broad range of graphics and digital services and products, through a variety of electronic channels, including Web sites, Internet portals and electronic mobile devices. We also engage in design and character licensing and manufacture custom display fixtures for our products and products of others.
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  FORM 10-K
    PART I
      Item 1. Business
      Item 1A. Risk Factors
      Item 1B. Unresolved Staff Comments
      Item 2. Properties
      Item 3. Legal Proceedings
      Item 4. Mine Safety Disclosures
        NAME AND TITLE
    PART II
      Item 5. Market for the Registrant's Common Equity, Related ...
      Item 6. Selected Financial Data
      Item 7. Management's Discussion and Analysis of Financial ...
        RESULTS OF OPERATIONS
        Liquidity and Capital Resources
      Item 7A. Quantitative and Qualitative Disclosures About ...
      Item 8. Financial Statements and Supplementary Data
        REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
        INCOME STATEMENT
        BALANCE SHEET
        BALANCE SHEET
        CASH FLOW
        STOCKHOLDERS EQUITY
        NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
          CASH FLOW
          CASH FLOW
      Item 9. Changes in and Disagreements with Accountants on ...
      Item 9A. Controls and Procedures
      REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
      Item 9B. Other Information
    PART III
      Item 10. Directors, Executive Officers and Corporate Governance
      Item 11. Executive Compensation
      Item 12. Security Ownership of Certain Beneficial Owners ...
      Item 13. Certain Relationships and Related Transactions, ...
      Item 14. Principal Accounting Fees and Services
    PART IV
      Item 15. Exhibits, Financial Statement Schedules
    CASH FLOW
    SIGNATURES
    VALUATION AND QUALIFYING ACCOUNTS
  EXHIBIT 4.3
  EXHIBIT 4.4
  EXHIBIT 10.4
  EXHIBIT 10.5
  EXHIBIT 10.25
  EXHIBIT 10.28
  EXHIBIT 10.59
  EXHIBIT 21
    SUBSIDIARIES
  EXHIBIT 23
    Consent of Independent Registered Public Accounting Firm
  EXHIBIT 31.(A)
  EXHIBIT 31.(B)
    Certification of Principal Financial Officer
  EXHIBIT 32
    CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350,
BROKERAGE PARTNERS