Company:  HERSHEY CO (HSY)
Form Type:  10-K
Filing Date:  2/20/2009 
CIK:  0000047111 
Address:  100 CRYSTAL A DRIVE
P O BOX 810-EXTERNAL RPTG & COMPLIANCE 
City, State, Zip:  HERSHEY, Pennsylvania 17033-0810 
Telephone:  (717) 534-4200 
Fiscal Year:  12/04 
Last Trade
Last Trade: 
$37.18   		Change: 
0.04 (0.11%)  
Trade Time: 
Nov 20   		Market Cap: 
$6.21B
Description of Business
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  FORM 10-K
    PART I
      Item 1. BUSINESS
      Item 1A. RISK FACTORS
      Item 1B. UNRESOLVED STAFF COMMENTS
      Item 2. PROPERTIES
      Item 3. LEGAL PROCEEDINGS
      Item 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
    PART II
      Item 5. MARKET FOR THE REGISTRANT'S COMMON EQUITY, RELATED ...
      Item 6. SELECTED FINANCIAL DATA
      Item 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL ...
        LIQUIDITY AND CAPITAL RESOURCES
          BALANCE SHEET
        ACCOUNTING POLICIES AND MARKET RISKS ASSOCIATED WITH ...
      Item 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
        REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
        INCOME STATEMENT
        BALANCE SHEET
        CASH FLOW
        STOCKHOLDERS EQUITY
        NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
          INCOME STATEMENT
      Item 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ...
      Item 9A. CONTROLS AND PROCEDURES
      REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
      Item 9B. OTHER INFORMATION
    PART III
      Item 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE
        NAME AND TITLE
      Item 11. EXECUTIVE COMPENSATION
      Item 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND ...
      Item 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND ...
      Item 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES
    PART IV
      Item 15. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES
    SUBSIDIARIES
    SIGNATURES
    REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
    VALUATION AND QUALIFYING ACCOUNTS
    CERTIFICATION
    CERTIFICATION
  EXHIBIT 10.1
  EXHIBIT 10.2
  EXHIBIT 10.3
  EXHIBIT 10.4
  EXHIBIT 10.5
  EXHIBIT 10.6
  EXHIBIT 10.7
  EXHIBIT 10.8
  EXHIBIT 12.1
  EXHIBIT 21.1
    SUBSIDIARIES
  EXHIBIT 23.1
    CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
  EXHIBIT 31.1
    CERTIFICATION
  EXHIBIT 31.2
    CERTIFICATION
  EXHIBIT 32.1
    CERTIFICATION
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