Company:  ALLOY INC (ALOY)
Form Type:  10-Q
Filing Date:  12/8/2008 
CIK:  0001080359 
Address:  151 WEST 26TH STREET
11TH FLOOR 
City, State, Zip:  NEW YORK, New York 10001 
Telephone:  (212) 244-4307 
Fiscal Year:  01/31 
Last Trade
Last Trade: 
$7.85   		Change: 
0.07 (0.90%)  
Trade Time: 
09:30 AM EST   		Market Cap: 
$101.59M
Description of Business
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  FORM 10-Q
    PART I. FINANCIAL INFORMATION
      Item 1. Financial Statements
        BALANCE SHEET
        INCOME STATEMENT
        CASH FLOW
        NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
          BALANCE SHEET
      Item 2. Management's Discussion and Analysis of Financial ...
      Item 3. Quantitative and Qualitative Disclosures about ...
      Item 4. Controls and Procedures.
    PART II. OTHER INFORMATION
      Item 1. Legal Proceedings.
      Item 1A. Risk Factors.
      Item 2. Unregistered Sales of Equity Securities and Use of ...
      Item 3. Defaults upon Senior Securities.
      Item 4. Submission of Matters to a Vote of Security Holders.
      Item 5. Other Information.
      Item 6. Exhibits
    SIGNATURES
    EXHIBIT INDEX
  EXHIBIT 31.1
    CERTIFICATIONS UNDER SECTION 302
  EXHIBIT 31.2
    CERTIFICATIONS UNDER SECTION 302
  EXHIBIT 32.1
    CERTIFICATIONS UNDER SECTION 906
  EXHIBIT 32.2
    CERTIFICATIONS UNDER SECTION 906
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