Company:  PLAYBOY ENTERPRISES INC
Form Type:  10-K
Filing Date:  3/13/2009 
CIK:  0001072341 
Address:  680 NORTH LAKE SHORE DRIVE 
City, State, Zip:  CHICAGO, Illinois 60611 
Telephone:  (312) 751-8000 
Fiscal Year:  12/31 
Description of Business
Playboy Enterprises, Inc., together with its subsidiaries and predecessors, is referred to in this Annual Report on Form 10-K by terms such as �we,� �us,� �our,� �Playboy� and the �Company,� unless the context requires otherwise. We were organized in 1953 to publish Playboy magazine and are now a global media and lifestyle company marketing the Playboy brand through a wide range of multimedia properties and licensing initiatives. The Playboy brand is one of the most widely recognized and popular brands in the world. The strength of our brand drives the financial performance of our media and licensing businesses. Our programming and content are available worldwide on television networks, websites, mobile platforms and radio. Playboy magazine has a reputation founded on its high-quality photography and editorial excellence.
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  FORM 10-K
    PART I
      Item 1. Business
      Item 1A. Risk Factors
      Item 1B. Unresolved Staff Comments
      Item 2. Properties
      Item 3. Legal Proceedings
      Item 4. Submission of Matters to a Vote of Security Holders
    PART II
      Item 5. Market for Registrant's Common Equity, Related ...
      Item 6. Selected Financial Data
      Item 7. Management's Discussion and Analysis of Financial ...
        RESULTS OF OPERATIONS (1)
        LIQUIDITY AND CAPITAL RESOURCES
      Item 7A. Quantitative and Qualitative Disclosures About ...
      Item 8. Financial Statements and Supplementary Data
        INCOME STATEMENT
        BALANCE SHEET
        STOCKHOLDERS EQUITY
        CASH FLOW
        NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
          CASH FLOW
        REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
      Item 9. Changes in and Disagreements with Accountants ...
      Item 9A. Controls and Procedures
      Item 9B. Other Information
    PART III
      Item 10. Directors, Executive Officers and Corporate Governance
      Item 11. Executive Compensation
      Item 12. Security Ownership of Certain Beneficial Owners ...
      Item 13. Certain Relationships and Related ...
      Item 14. Principal Accounting Fees and Services
    PART IV
      Item 15. Exhibits and Financial Statement Schedules
    INCOME STATEMENT
    VALUATION AND QUALIFYING ACCOUNTS
    EXHIBIT INDEX
    SIGNATURES
  EXHIBIT 10.2(B)
  EXHIBIT 10.13(B)
  EXHIBIT 10.15(QQ)
  EXHIBIT 10.22(D)
  EXHIBIT 10.22(E)
  EXHIBIT 10.22(H)
  EXHIBIT 10.22(I)
  EXHIBIT 10.22(J)
  EXHIBIT 10.25(C)
  EXHIBIT 10.27(A)
  EXHIBIT 10.27(B)
  EXHIBIT 10.27(C)
  EXHIBIT 10.27(D)
  EXHIBIT 21
  EXHIBIT 23
    Consent of Independent Registered Public Accounting Firm
  EXHIBIT 31.1
    CERTIFICATION OF CHIEF EXECUTIVE OFFICER
  EXHIBIT 31.2
    CERTIFICATION OF CHIEF FINANCIAL OFFICER
  EXHIBIT 32
    CERTIFICATION OF CEO AND CFO PURSUANT TO
BROKERAGE PARTNERS