Company:  L BRANDS, INC. (LB)
Form Type:  10-Q
Filing Date:  6/1/2012 
CIK:  0000701985 
Address:  THREE LIMITED PKWY
P O BOX 16000
 
City, State, Zip:  COLUMBUS, Ohio 43216 
Telephone:  (614) 415-7000 
Fiscal Year:  02/03 
Last Trade
Last Trade: 
$54.25  
Change: 
0.09 (0.17%)  
Trade Time: 
04:01 PM EST  
Market Cap: 
$15.79B
Description of Business
L Brands, Inc. (�we� or �the Company�) operates in the highly competitive specialty retail business. Founded in 1963 in Columbus, Ohio, we have evolved from an apparel-based specialty retailer to a segment leader focused on women�s intimate and other apparel, personal care and beauty categories that make customers feel sexy, sophisticated and forever young. We sell our merchandise through company-owned specialty retail stores in the United States (�U.S.�), Canada and the United Kingdom ("U.K."), which are primarily mall-based, and through websites, catalogue and international franchise, license and wholesale partners. Victoria�s Secret Victoria�s Secret, including Victoria�s Secret PINK, is the leading specialty retailer of women�s intimate and other apparel with fashion-inspired collections, prestige fragrances, celebrated supermodels and world-famous runway shows. We sell our Victoria�s Secret products at more than 1,000 Victoria�s Secret stores in the U.S.
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  FORM 10-Q
    PART I-FINANCIAL INFORMATION
      Item 1. FINANCIAL STATEMENTS
        INCOME STATEMENT
        BALANCE SHEET
        CASH FLOW
        NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
      Item 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL ...
      FINANCIAL STATEMENTS
        CASH FLOW
      Item 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT ...
      Item 4. CONTROLS AND PROCEDURES
    PART II-OTHER INFORMATION
      Item 1. LEGAL PROCEEDINGS
      Item 1A. RISK FACTORS
      Item 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF ...
      Item 3. DEFAULTS UPON SENIOR SECURITIES
      Item 4. MINE SAFETY DISCLOSURES
      Item 5. OTHER INFORMATION
      Item 6. EXHIBITS
    SIGNATURE
  EXHIBIT 4.1
  EXHIBIT 15
  EXHIBIT 31.1
    Section 302 Certification
  EXHIBIT 31.2
    Section 302 Certification
  EXHIBIT 32
    Section 906 Certification
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