We happily design, market and distribute premium sunglasses, goggles and
prescription frame eyewear, as well as apparel and other accessories. In 1994,
we began as a grassroots brand in Southern California with the goal of creating
innovative and aesthetically progressive eyewear, and, in doing so, we believe
we captured the imagination of the action sports market with authentic,
distinctive, performance-driven products marketed and sold under the SPY®
brand. Today, we believe the SPY® brand, symbolized by the distinct "cross"
logo, is a well recognized eyewear brand in its segment of the action sports
industry, with a reputation for high quality products, style and innovation,
most notably showcased in its Happy LensTM technology.
We were incorporated as Sports Colors, Inc. in California in August 1992, but
had no operations until April 1994, when we changed our name to Spy Optic,